As the cornerstone of their full building renovation, Sotheby’s requested a digital signage system that would integrate wayfinding, evergreen promotion and showcase their catalog. The designers specified that the system should scale content from a Lobby Ribbon spanning 100 linear feet to an elevator lobby display down to three discrete displays on each of the exhibition floors.

Role:

• Senior Producer for AV&C

Key Scope Elements:

• Large Scale Experiential Graphic Design

• Data Aggregation

• Multiple Types of Canvases

Stakeholders:

• End Client: Sotheby’s

• AOR: OMA

• Design: 2X4

• Technical Integration: AV&C

Sothebys US headquarters, NY NY (Fall 2018 - Summer 2019)