ADIDAS LIGHTSTRIKE CHALLENGE

 

A sport video game realized at human scale.

An interactive LED floor was integrated with the existing LED wall already in the space. Players were invited to play a 60 second game with four modes- while a three camera system captured short videos that were rendered into a social media takeaway in real-time.

Role:

  • Senior Producer for AV&C

Key Scope Elements:

  • Realtime Generative Content

  • ā€œ2.5dā€ Toonshaded Animation

  • Active and Passive Modes

  • Integrated content capture

Stakeholders:

  • End Client- Adidas

  • Design- Hovers over Water

  • Exhibit Fabricator: TANGRAM

  • Technical Integration: AV&C

Adidas Flagship Store, NY NY (Winter 2020)

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DAVID GEFFEN HALL

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SOTHEBY'S DIGITAL SIGNAGE