ADIDAS LIGHTSTRIKE CHALLENGE
A sport video game realized at human scale.
An interactive LED floor was integrated with the existing LED wall already in the space. Players were invited to play a 60 second game with four modes- while a three camera system captured short videos that were rendered into a social media takeaway in real-time.
Role:
Senior Producer for AV&C
Key Scope Elements:
Realtime Generative Content
ā2.5dā Toonshaded Animation
Active and Passive Modes
Integrated content capture
Stakeholders:
End Client- Adidas
Design- Hovers over Water
Exhibit Fabricator: TANGRAM
Technical Integration: AV&C
Adidas Flagship Store, NY NY (Winter 2020)
