Every activation is unique, but the core process is common to every project.

The steps below are applicable to both Waterfall (Gantt) and Agile (Sprint) approaches- generally a hybrid approach is best.

• Contact

  • Partnerships & Referrals

• Discovery

  • Content Strategy

  • Scope & Schedule

  • Phases

  • Framework for Prototyping

  • ROM

• Conceptualization

  • Intent/Scalability

  • Experience Design

  • Prototyping

• Pre-Production

  • Interaction & Graphic Design

  • Software Development

  • Prototype Validation

  • Systems Fulfillment

  • Scenic Fabrication

• Integration & Installation

  • Site Logistics

  • Deployment

  • Implementation / QA / UAT

  • Broadcast/Launch

• Showrunning / Production

  • Onsite Staffing vs Remote/Virtual Access

• Deinstallation

  • Shipping vs Storage

  • Sustainable Practices

• Documentation & Closeout

  • Clarity in budget reconciliation and cost analysis

  • Identifying efficiencies and future opportunities