BMW asked for a take over of the Line Hotel and three other locations, from Culver City to Malibu, for a series of invitational press conferences hosting journalist from across the world. In addition to producing the remote locations and a full service pop-up garage for the fleet. At the Line, the pool deck served as the main stage featuring the car that was craned onto the roof top and a series of soundbooths with remote video monitoring for the interpreters.

Role:

• Technical Producer for SenovvA

Key Scope Elements:

• Satellite locations across LA activated repeatedly over the course of a month

• Fleet support for 50 Mini Coopers

• That time I put a car on the roof of a hotel in LA

Stakeholders:

• End Client: BMW

• Agency: Hagen

• Technical Production: SenovvA

Line Hotel & et al locations, Los Angeles CA (Winter 2016)