CADILLAC CELESTIQ LAUNCH

An Immersive Installation revealing a storied automotive brand's flagship foray into E-Vehicles

For the launch event of the Celestiq, Cadillac recruited Regina King as the voice of Celeste AI and invited guests to talk to Celeste and create custom artworks showcasing the Celestiq

Role:

  • Senior Immersive Producer for Framestore

Key Scope Elements:

  • Real time User Generated Content

  • Whisper AI spatial audio integration

  • Unreal Engine Generative Particle Animation and Car Formation

  • Pixel Stream Web Experience launched in parallel

Stakeholders:

  • Immersive Content Studio- Framestore

  • Production Company- Mssng Peces

  • Agency of Record- Leo Burnett Worldwide

  • End Client- Cadillac

IMMERSIVE INSTALLATION, LA CA; Fall 2022

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DAVID GEFFEN HALL