CADILLAC CELESTIQ LAUNCH
An Immersive Installation revealing a storied automotive brand's flagship foray into E-Vehicles
For the launch event of the Celestiq, Cadillac recruited Regina King as the voice of Celeste AI and invited guests to talk to Celeste and create custom artworks showcasing the Celestiq
Role:
Senior Immersive Producer for Framestore
Key Scope Elements:
Real time User Generated Content
Whisper AI spatial audio integration
Unreal Engine Generative Particle Animation and Car Formation
Pixel Stream Web Experience launched in parallel
Stakeholders:
Immersive Content Studio- Framestore
Production Company- Mssng Peces
Agency of Record- Leo Burnett Worldwide
End Client- Cadillac
IMMERSIVE INSTALLATION, LA CA; Fall 2022