…AND JUST LIKE THAT
MAX’S Celebration of the 25th Anniversary of HBO’s iconic show “Sex and the City”
Max (fka HBO) commissioned Framestore to help them showcase six seasons of the most stunning looks from Sarah Jesica Parker’s portrayal of Carrie Bradshaw as the cornerstone of their 25th Anniversary spectacle.
Role:
Senior Immersive Producer for Framestore
Key Scope Elements:
Immersive two and a half minute experience for thousands of guests over one weekend
Full implementation from Content Creation to physical LED Wall and scenic fabrication
AI powered pipeline to save animation team from hours of comp work
Unreal Engine 5 powered tech viz deployed for virtual content and architectural mock up
Stakeholders:
Immersive Content Studio- Framestore
Technical Integration- Thought Process
End Client- Max
Awards:
2023 Clio Entertainment Bronze winner: Television | Series: Experiential
2023 Clio Entertainment Bronze winner: Television | Series: Innovation
2023 Clio Entertainment Shortlisted entry: Television | Series: Branded Content
2024 Webby Winner: AI, Metaverse & Virtual Entertainment, Sports & Music
IMMERSIVE INSTALLATION, NY NY; Summer 2023
